2026 RV Model Year Launch
1.1M views • 38k likes • 18K shares • 10k saves
TIKTOK PERFORMANCE FROM THIS VIDEO
When the 2026 model year RVs launched, timing was everything. The goal was to capture attention as soon as the new models hit the market and position Camping World as the first to showcase them before any other company. Since the RV model year begins in July, these videos represent early performance during the initial launch window. The focus was on being fast, consistent, and informative so viewers could quickly see what was new and why it mattered.
Overview
Developed creative direction for the 2026 Model RV Tours series
Storyboarded and scripted each video to highlight key features and upgrades
Coordinated with on‑camera talent and dealership locations
Shot, edited, and formatted all videos for vertical delivery across TikTok
Wrote captions and on‑screen hooks for clarity and performance
My Role
The strategy was built around speed and anticipation. We produced and published new RV tours in real time as models arrived on lots, ensuring viewers saw them before anyone else. Each video opened with a quick, value‑driven hook and used concise editing, on‑screen text, and dynamic pacing to keep attention high on mobile.
Approach
10 new model year videos shot and posted within the first month of release
+3771 new followers on the first new model year TikTok post
Positioned Camping World as the first mover, showcasing the 2026 models across all platforms
Results
Timely storytelling won. Quick, informative tours posted at peak interest windows helped the series take off and positioned Camping World as the go‑to source for 2026 RV tours. By staying agile and publishing in real time, we turned launch‑day curiosity into measurable demand and strengthened audience trust in our coverage.
Takeaway
Series Highlights
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*All metrics displayed represent the performance of each video on its respective platform. These are not aggregated across multiple platforms.