Holidays & Special Campaigns

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INSTAGRAM PERFORMANCE FROM THIS VIDEO

To create timely, relevant content that connects with audiences through cultural moments, community stories, and humor. From National Women’s History Month to RV giveaways and social sketches, each piece was designed to engage viewers in ways that felt authentic to the Camping World lifestyle in a fun, approachable, and community‑driven way.

Overview

Developed creative concepts and scripts for seasonal and special‑event campaigns
Directed on‑camera talent and collaborated with internal teams for timely production
Coordinated with retail and marketing teams to align content with store events and promotions
Shot and edited short‑form videos for TikTok, Instagram Reels, and YouTube Shorts
Crafted captions and on‑screen hooks tailored to each platform’s tone and audience

My Role

These campaigns blended entertainment, education, and brand storytelling to fit natively into social feeds while showcasing Camping World’s personality. Cultural pieces, such as National Women’s History Month, focused on empowerment and representation across a traditionally male‑dominated industry. Meanwhile, giveaways and sketch‑style concepts emphasized humor, anticipation, and shareability, encouraging community engagement and broad reach in real time.

Approach

Seasonal and cultural content consistently exceeded average engagement
Built relatability through community‑driven stories and humor
Increased visibility during key cultural and retail moments
Reinforced Camping World’s identity as fun, friendly, and audience‑focused

Results

Agility and timing fuel relevance. By responding to cultural moments and audience excitement in real time, these campaigns stayed fresh and relatable, reflecting the community that drives the brand.